I am not going to lie, every year I look forward to the big Pixar film release. From Toy Story to Finding Nemo I eagerly await what witty jokes and incredible advances in animation they can come up with next. Last summer however would probably mark the most interesting and smart film release that Pixar has to offer so far.
The film was titled “Wall-e” and my girlfriend and I ran to the nearest theatre. The film was a animated children’s comedy about the story of a single robot (Wall-e) that was left on earth to clean up the mess created by humans, while every human-being launched off to space to live in a temporary space-station until the earth had been cleaned. While all Pixar films most certainly target an audience of youth, it without doubt had a hidden agenda of targeting an adult audience. The smarts behind this carton film was the ridiculousness of the attitudes and behaviours expressed by the adult community living in the space station. Pixar illustrates to the viewer in many sequence the basic representation of an exaggerated version of the people in today’s society. While one single robot cleans up a heap of mass created, by what the author hints is over-consumption from a company titled “Buy n Large”, all the humans are floating on futuristic lazy-boy styled chairs, watching television packed with advertisement, while aboard the space-station. Each member of this society is extremely obese and obedient to the quick changing styles and trends which the TV that rests in front of them portrays. One example of their dog-trained behaviour is shown while each person is watching the same advertisement that their person TV’s display, and when the commercial promotes red as the new trendy colour, the entire space-station is changed into red clothing from their previous blue.
When watching this film the theatre filled with an equal amount of parents as kids, roars of laughter fill the room as the abnormally obese and TV-dazed person discovers that he has been sitting beside a pool day after to day not knowing because of his zombie like attention to the TV in front of him. This of course seems comical now as silly cartoon characters exhibit “exaggerated” behaviours of ourselves, but if we think about it some more; is this really an exaggeration?