With the rise of such powerful interactive tools like blogging, Facebook, and YouTube it was easily noted that McLuhan’s notion of the “global village” was beaming bright in existence, even more so than he could have ever expected with the power of television. In TV land messages were sent out by corporations, and as I have learned in Dr. Strangelove’s course in popular culture, these messages are without doubt loaded in political and social meaning to more or less teach the viewer how to be in society. The possibility for rebuttal or to voice any notion of refute at the beginning of the life of television broadcasting was basically non existent. The only possible option for an average viewer to voice their disagreement with a message being broadcasted was to simply change the channel, in hopes that other people do the same. Then possibly if the avoidance is strong enough in numbers, the corporation will recognize and then possibly adhere to the problem.
However, though the social networking phenomenon is appearing by many to be a nuisance in the fact that it is a creating a culture of distraction where students spend more class time poking and messaging each other rather than following a lecture, it has given rise to an incredibly important concept that average internet users are prioritizing messages by themselves and others like them who exist in the same realm of the global village, more so than the commercialized messages provided by corporations which are now being seen as intruders within the global village. This important notion is an incredible thing, for if it is true does it not mean that the internet has potential to eventually be the first virtual global village controlled by the people. Would it be so far fetched to say that there is hope in unplugging an entire virtual world from the strong hold of the illusion that we constantly need something in order to have identity? It may seem like a Matrix like reference, but as Dr. Strangelove notes in his course in “Theories of the Media” there are very few radical breaks from our systematic way of living because like in the matrix we are all under an illusion of the mind. However, as anti-corporation and anti-empire thoughts begin to emerge in things like anti-smoking campaigns or anti-advert magazines like Adbusters, signs of reclaiming the public space seem to be rising and with advance in such social tools like Facebook and YouTube what better place to begin the evolution of the medium and the message than on the global universe; the internet.